Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

Project: WorldWide appoints Tan

share on

Project: WorldWide has appointed industry veteran Michael Tan (pictured) as managing director shopper marketing, Asia Pacific. Tan, formerly managing director, Asia Pacific at shopper marketing agency Saatchi & Saatchi X, will spearhead growth across Project: WorldWide's agencies in the region. He will be based in Guangzhou, China.Tan's integrated marketing communications and brand activation experience spans over 20 years and includes clients such as P&G, Colgate Palmolive, BAT, Diageo, Johnson & Johnson, Lenovo, Coca-Cola, and Asia Pacific Breweries. Prior to Saatchi & Saatchi X, he held a variety of leadership positions with Grey/G2 and Ogilvy Action Asia Pacific.Tan will report to Amour, who is Singapore-based, and will work closely with Charlie Anderson, CEO Shoptology, Project: WorldWide's next-generation shopper engagement agency, headquartered in the U.S."We are delighted that Michael has joined the Project team in Asia Pacific,” said Mike Amour, CEO Asia Pacific for Project: WorldWide. “Shopper marketing is core to our ability to deliver powerful programs that engage consumers and drive them to act."

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window