Independent programmatic trading desk, Gamned has expanded its operations into the Asian market by opening its new office in Malaysia.
Initially founded in 2009 by Olivier Goulon (CEO) and Anthony Spinasse (COO), Gamned! is a pioneer in real-time bidding digital advertising. According to the agency, the growth rate in digital which represents 50% of world GDP in 2020 is the factors that Gamned took into when deciding its first office launch in Malaysia. Programmatic ad buying has been rapidly growing due to its effectiveness in ad transactions. Gamned has described this as an opportunity and aim towards focusing on clients’ needs.
It has also stated in the release that the strategic position in Malaysia enables it to operate across the region, namely Singapore, Indonesia, Philippines, Thailand and Vietnam.
Leading the Malaysia operations will be Basheer Sultan (pictured), managing director who brings with him 15 years of experience in digital and four years in programmatic. In a matter of weeks, Sultan will be managing a team of four consisting of business developers and account managers. Programmatic facilitates data driven advertising, allowing marketers to reach the right customer, with the right personalised message at the right time. Gamned has been serving brands such as Ford, De’Longhi, BIC, Heineken and Pernod Ricard to name a few. It aims to collaborate with agencies and brands in Southeast Asia.
“With the world becoming more connected, it is much easier to do business globally. However, there are still several businesses that believe in a localised strategy. And our strategy will be in need basis and flexible as we want to serve both our local and global clients,” a spokesperson from Gamned! said.