Profero makes regional creative hire

Independent digital agency Profero has appointed Greta Corke as creative UX director, looking to increase its strategic and customer experience design capacity.Based in Profero’s Singapore office, Corke (pictured) will be responsible for best practice customer experience of digital applications, mobile devices and e-commerce channels across South East Asia. The appointment is effective immediately and she will report to South East Asia managing director Stuart Edwards.Corke has over a decade of experience in consumer digital media where she was most recently the creative UX director for London digital agency LBi.Corke’s appointment follows a number of recent developments in the region for Profero, including being appointed global digital agency of record for DFS, Profero Japan’s recent merger with local communications agency Alien Eye and the relocation of co-founder and global CEO Wayne Arnold to Singapore earlier this year.“This appointment is a strategic hire to further reinforce Profero’s dominance in the region as the go-to digital agency for retail marketing solutions that meet Asian customers needs,” Edwards said.“Asia is one of the world’s most exciting regions for innovative digital marketing, and I’m looking forward to bringing my experience in creating customer-centric platforms to the Profero team,” Corke said.