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WATCH Pro-Life Philippines condemns abortion with new TVC

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Pro-Life Philippines Foundation aired an emotional TVC on abortion last Easter Holy Week, showing how far some couples go to conceive children, only for others to resort to murder their babies.Produced by Y&R Philippines, “Hangad” asks people to think carefully before ending a pregnancy. It shows a young woman going through local rituals and religious celebrations in hopes to bear a child, but to no avail.The 90-second spot ends with the copy "Some people would do anything to get what you’ve got right now."https://www.youtube.com/watch?v=mLo7II8tSqs“We wanted to give people pause for thought about this very emotive topic,” explained Y&R Philippines’ Chief Creative Officer Badong Abesamis, “and we felt this could be achieved by approaching the issue with utmost sensitivity.”CreditsClient: Pro-Life Philippines Foundation, Inc.Agency: Y&R PhilippinesChief Creative Officer: Badong AbesamisExecutive Creative Director: Herbert HernandezCopywriter: Badong AbesamisArt Director: Herbert HernandezArt Director: Derrick PeriodicoProduction Company: Revolver Studios Inc.Director: Borgy TorreDoP: Tristan SalasProduction Designer: Ericson NavarroEditor: Jose AzucenaProducer: Stephanie MaglayaExecutive Producer: Hannah Gallardo, Rain Dela CruzPost House: Post ManilaSound Studio: Hit Productions Inc.Composer: Arnold Buena

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