PR Asia is back in its fourth edition bringing you a complete overview of the latest developments in public relations and communications. Last year, this two-day conference saw top industry professionals from across the region come together to discuss making PR a business priority. This year, we’ll examine the relationships that are in the DNA of PR. The transparency of the digital world means it’s now more crucial than ever to understand how relationships are evolving. You’ll hear about how to connect with all your internal and external stakeholders from top brands across 20 sessions including presentations, case studies and industry briefings, panel discussions and a half-day workshop.
The newsjacking formula workshop by Meltwater (Official Media Intelligence Partner) will be sharing how newsjacking can be an effective PR and marketing strategy. Like ‘hijacking’, the word “newsjacking” carries a negative connotation – but this is not the case. Newsjacking is a powerful, attention-...Read more