Posterscope appoints new regional lead

Dentsu has appointed Haresh Nayak as regional director for its out-of-home business Posterscope.Nayak will report into Annie Rickard, Global CEO, and Ashish Bhasin, who will take on the role of chairman of Posterscope and PSLive Asia Pacific along with his other responsibilities as CEO Dentsu Aegis Network South Asia.As managing director of Posterscope India, Nayak built it from a start up to a market leading player in just 6 years, and a significant profit contributor to the Group’s Indian business. He will continue with his responsibilities in India but will work across the region to ensure Posterscope has a consistent proposition with market leading products and a maximised trading position.Nick Waters, CEO Dentsu Aegis Network Asia Pacific, said: "Haresh has a proven track record of success in his home market of India building Posterscope from a start up to one of the market’s leading players in the space of 6 years. He'll now work to drive growth and continue innovating out-of-home for our clients across the region and I look forward to seeing how the business develops under his management."“Posterscope is a real driver for the business in India and the appointment of Haresh to the role of regional director is a really positive step for the brand. Working closely with Haresh, we aim to really maximise our specialist advice and products to give great value to our clients.” added Bhasin.“Posterscope in the region has a strong presence and I am looking forward to building on this and offering clients specialized and differentiated out-of-home offerings,” added Nayak.