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POSSIBLE’s global CEO exits following Wunderman integration

POSSIBLE’s global CEO Shane Atchison (pictured) and president of the Americas Jason Burby will be leaving the agency at the end of the year. Both will helm new executive roles at an unidentified tech “unicorn”, according to Adweek.

This announcement comes after WPP folded POSSIBLE Worldwide under Wunderman earlier this month, offering the expanded group with the “scale, expertise and global” reach to better meet the demands of marketers worldwide.

Atchison has been the CEO for over five years. Prior to this, he was the CEO and co-founder of Zaaz for 14 years before it was folded under POSSIBLE. Burby has led the US operations for over three years, and was previously POSSIBLE’s chief performance marketing officer for over five years. Before joining the agency, Burby worked at Zaaz for more than 12 years as chief analytics and optimisation officer and director of web analytics.

Meanwhile, Josh Schmiesing, POSSIBLE’s global executive vice president, will be promoted to take charge of the Microsoft business across Wunderman’s network. Schmiesing has been in the position for over a year and was previously senior vice president for more than three years. Prior to joining POSSIBLE, he was the vice president at Zaaz.

Meanwhile, earlier this year POSSIBLE Singapore also scaled down its team.The move was said to affect 12 staff members in Singapore out of a current headcount of around 97 people. However, in June this year, the agency appointed Anurag Gupta as chief growth officer, in a bid to bolster its global team. Based out of Singapore, Gupta works closely with global and Asia Pacific teams to drive the agency’s offering in the region and key global clients.

POSSIBLE Worldwide did not comment on the move when contacted by Marketing.



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