Possible Singapore names new chief creative officer

WPP's Possible Singapore has named Pei Pei Ng as chief creative officer for the APAC region.She will be reporting to Paul Soon, CEO of the company. According to the agency, the promotion of Ng to CCO is to drive Possible’s ambition of being a creative powerhouse and better reflect Ng’s stature and experience.As CCO, Ng will continue to lead the Singapore team, and support regional CEO Paul Soon as the agencies eyes more markets in the Southeast Asia region.“Ng and I have worked successfully together in the past and she has been a true partner and cornerstone to the transformation of the Singapore agency. Many might not know this but she is not only one of the most strategic creative around but one that also cares for and works hard for her team. I have mad respect for her," said Soon.He added that Ng led Possible's creative team admirably and this promotion recognises the "true value which she brings."Ng is crafting the POSSIBLE team as a center of creative excellence, further developing our position in the market as an agency that cares about results. This promotion also represents our long term talent strategy of creating more creative leadership opportunities for those that are with us now.” said Paul Soon.