POSSIBLE Singapore makes staff cuts, reduces headcount by 12%

POSSIBLE Singapore will be scaling down its team. The move will affect 12 staff members in Singapore out of a current headcount of around 97 people.According to Paul Soon (pictured), CEO at POSSIBLE Singapore, who confirmed the move exclusively to Marketing, the decision to do so was a difficult one, and changes were made in "response to the standard flux of its business". As such, it does not reflect any broader restructure of its business. Marketing understands that the scaling down of headcount is a result of external budget cuts. When asked about this, POSSIBLE declined to comment.“The staff affected were informed last week and POSSIBLE is helping them find new roles within the network,” Soon said.The changes affect a mix of disciplines which include creative, technology and account management. POSSIBLE Singapore declined to share which level of roles were affected, citing privacy reasons. Affected employees were given the option to resign rather than be served notice, Soon explained.Soon joined POSSIBLE Worldwide from XM Asia in 2015 and replaced outgoing APAC chief Kenny Powar, who stepped down from the role after 14 years with the agency.Last year, the agency made a few senior hires, bringing on board Gerard Lim as its new managing director. Lim was charged with driving growth, collaboration, optimisation and innovation across the specialised disciplines within the agency.Meanwhile, it promoted Pei Pei Ng to chief creative officer for the APAC region, in addition to leading the Singapore office. The agency also hired Malcolm Wild as chief technology officer, heading the technology services from their regional HQ in Singapore.