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Possible names Mason’s replacement

Possible Worldwide, a WPP Digital company, has appointed Mike Sutcliffe as chief creative officer, APAC & EMEA following the departure of Andrew Mason.

Mason (pictured) joined Possible (then Blue) in late 2009 responsible for all global creative services working closely with client teams worldwide. He resigned last month to explore other options in the industry.

He has a decade and a half of experience working with clients such as Mastercard, HP, Nestle, UPS, and Intel.

Sutcliffe, in his new role, will be based in Singapore and report to Kenny Powar, president of APAC & EMEA and lead Possible’s creative practice across the firm’s Asia, Europe and Middle East offices.

“I’m delighted that Mike is joining our team.  I know that his ability to inspire teams to deliver award-winning, highly effective work will greatly benefit both our clients and our staff,” Powar said.

Sutcliffe comes to Possible after almost eight years at Ogilvy.  Having previously worked at Wunderman and JWT, Sutcliffe has experience working with clients such as Lenovo, SAP, Cisco, Yahoo!, Unilever, UPS, Diageo, Nestle, IBM and Ford.

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