POSSIBLE has appointed Anurag Gupta as chief growth officer, in a bid to bolster its global team. Based out of Singapore, Gupta will work closely with global and Asia Pacific teams to drive the agency’s offering in the region and key global clients.
Prior to the move, Gupta was chief operating officer, WPP Team P&G, Asia, where he integrated more than 25 WPP agencies in the region to grow WPP’s business and provide thought leadership. This was in creating innovative agency models, and enhancing core creative product by integrating the creative, digital, insight and media agencies, according to his LinkedIn.
He has also held leadership roles at DDB Mudra Max, Geometry India (Ogilvy Action), Scan Group East Africa, working with top CPG and FMCG clients. Most recently he was leading WPP’s largest horizontality play in Asia Pacific for P&G, one of WPP’s largest clients in the region.
According to the POSSIBLE, Gupta has more than two decades of experience in building winning teams, creating and executing integrated, complex communication programs spanning insights, creative, new and traditional media, involving teams across agencies, brand leaders, and geographies.
“We are excited to welcome Gupta to the team. His experience in leveraging data and insights to drive complex communication programs will raise the bar on the type of work and teams our clients are asking for from POSSIBLE,” Shane Atchison, global CEO at POSSIBLE, said.
“I am delighted to be a part of the POSSIBLE team. POSSIBLE’s obsessive focus on culture and ‘Does It Work’ philosophy appealed to my heart and head at the same time. Atchison and Paul Soon, APAC CEO, have managed to put together a formidable team of incredibly smart people and I am looking forward to working with them to help our clients and businesses unlock growth” Gupta said.