Gerard Lim, former managing director of POSSIBLE Singapore, has been appointed as general manager of Spa Esprit Group. In his new role, Lim will be managing the beauty product business developmental process on a local, regional and international level, reporting to the company’s founder Cynthia Chua.
Spa Esprit Group is a company which handles a portfolio of 17 lifestyle brands, including Strip, Browhaus, Skinny Pizza, Common Man Coffee Roasters and Tiong Bahru Bakery, to name a few, its website read.
Prior to the move, Lim was in charge of driving growth, collaboration, optimisation and innovation across the specialised disciplines within POSSIBLE Singapore. He was handed the role in 2016, reporting to then-APAC CEO Paul Soon. Before that, Lim was from Spring Singapore where he was the principal assessor, specialising in business excellence framework for high growth industries.
He also has over 25 years of experience in advertising and digital marketing. Lim’s client portfolio has ranged from fast-moving consumer goods (Unilever, Diageo, Nestle and GSK), to financial services (American Express, Standard Chartered, DBS and HSBC) plus telecommunications and IT (Motorola, Nokia, Starhub Cable, Singtel, Samsung and HP).
In digital marketing, Lim has been involved in developing large-scale platform solutions for both marketing and technology for clients such as EDB and HP. He was also a general manager for Leo Burnett Singapore and managing director for Ogilvy and Mather Singapore.
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