POSB sends out of turn birthday greetings

POSB has appointed GOVT Singapore to create a campaign to promote POSB Everyday Card’s latest card benefit for dining.The commercial featured a live activation in a restaurant, where various unsuspecting diners were surprised by a “birthday celebration” which included a four-piece brass quintet, customised birthday cakes and cupcakes, and even a customized bouquet, upon requesting for their bill. https://vimeo.com/145355154Aaron Koh, creative director, GOVT Singapore, said: “We wanted to see how people would react when POSB wished them a happy birthday when it obviously wasn’t. Judging from their reactions, we’re very pleased that our idea fit the bill and pushed all the right buttons.”Campaign details:Agency: GOVT SingaporeCreative Directors: Tim Chan, Aaron KohArt Director: Dickson LiewCopywriter: Marilyn PohAccounts: Jolene Mok, Anand DanielProducer: Jolene MokProduction House: Nemesis PicturesDirector: Jeremy WongDOP: Harpi SimPost Production: Miracle Factory