Pos Malaysia gets futuristic with 3D hologram Raya greeting cards

Pos Malaysia has unveiled 3D hologram greeting cards for the upcoming Hari Raya Aidilfitri celebrations. The latest initiative by Pos Malaysia comes after it witnessed success with last year's AR Raya postcards.According to group CEO Al-Ishsal Ishak, Millennials are on the look out something different that breaks through the clutter of texting and using social media. Pos Malaysia constantly challenges itself to make its consumers' experience unique and different, and the new 3D hologram greeting cards demonstrate its "ongoing commitment to innovation".Each hologram card pack comprises a greeting card, an envelope and stamp, a holographic plastic projector and a limited-edition postcard. To view the 3D hologram video, consumers must download the hologram app via App Store or Google Play, and place the hologram plastic project on the smartphone screen.Meanwhile, Pos Malaysia also partnered with Primeworks Studios to release a special edition postcard of the upcoming Malay movie titled Pulang, which is scheduled to release after Hari Raya. Using the hologram app, consumers will be able to watch three teaser movie trailers, as well as an exclusive behind-the-scenes clip. The company also included four pieces of AR postcards with a new AR animated video. Consumers are also required to download the AR postcard app to view the animated video.In January this year, Pos Malaysia named Al-Ishsal Ishak its group CEO, shortly after the resignation of its former group CEO, Datuk Mohd Shukrie Mohd Salleh in December 2017, who expressed his desire to make a career change after serving at Pos Malaysia for five years. In April, the company also appointed Dato’ Mohammad Zainal Shaari as chairman.(Photo courtesy: POS Malaysia)