Porsche Asia Pacific has appointed incumbent Accelerate Advertising as the regional lead agency for marketing communication. The markets which the agency will handle include Singapore, Malaysia, Indonesia, Philippines, Thailand, Taiwan,Vietnam, Cambodia, Mongolia, Sri Lanka, Brunei, French Polynesia and New Caledonia.
This comes following a pitch process for over a four-month period with both local and global agencies vying for the account. Accelerate’s international team services Porsche as full-service agency by creating and implementing integrated campaigns across the region using both online and offline channels. The agency also supports the client in PR tasks.
Carl Isenbeck, marketing director of Porsche Asia Pacific said: “It was a tough pitch and we saw a lot of good work, but in the end the strategy, creative approach, and talented staff of Accelerate Advertising convinced us again. We believe that they are the right partner for further enhancing Porsche’s regional business in Asia Pacific.”
Su-Hyun Park, general manager of Accelerate Advertising, said, “Porsche is one of the most renowned premium automotive brands in the world. We are very honored to be given Porsche’s re-assurance to remain its trusted agency for the Asia Pacific region.”