Polycom has appointed Gabrielle Cichero as senior director of marketing for Asia Pacific and Japan (APJ).
Based in Sydney, Australia, Cichero will establish the companyâs marketing strategy for APJ, primarily focusing on sales alignment and leading key field marketing initiatives.
She will also be responsible for driving demand generation and lead management to accomplish Polycomâs annual growth and operating plans for APJ, which covers the key markets of Australia & New Zealand, India, Japan, Korea and South East Asia.
Cichero (pictured) was previously head of marketing for APJ at cyber security company FireEye covering a wide area of responsibilities. These included partner marketing, digital and web marketing, and executive programs.
âAsia Pacific leads the world in digital connectivity. This brings an incredible market opportunity for Polycom to connect people in more meaningful and productive ways, especially with our continued investment in innovation,â Geoff Thomas, president, Polycom Asia Pacific, said.
âIâm delighted to have Cichero on board to help realise this growth opportunity and to continue our focus on customer and partner success,â he added.