Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

Policy address TVC draws parodies

share on

The new TV commercial promoting chief executive CY Leung's maiden policy address has made a blast on local forums.The commercial features Hong Kong people going about in their daily life, but all their faces were replaced by emoticons.Netizens wrote on discussion forums that they were unsure what message the government was trying to get across while others created parodies of the commercial, including one that replaced the emoticons with the smirking faces of former chief executive hopeful Henry Tang.A spokesperson of the Information Services Department told Ming Pao the TV commercial aimed to draw attention, which it had, but the government could not predict if the response would be positive or negative.The commercial has been running on TV and online to raise awareness of CY Leung's first policy address which will be delivered next Wednesday.

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window