PHD China appoints new head of innovation and content

PHD China has appointed Ge Yun as head of innovation & content, a newly created position within the agency.In this role, Ge will play a pivotal role in leveraging the best of research, technology and creative thinking to create integrated communication solutions for clients across all paid, owned and earned channels.Ge started her career with JWT working with clients Unilever, PepsiCo Foods and Kellogg. She joins PHD from Carat China where she held the role of general manager, leading key accounts including Mondelez.Aaron Wild, CEO of PHD China commented, “Ge Yun’s experience and expertise in integrated media communications means she can identify and execute effective strategies that provide scalable differentiation for our clients.”“She is a great addition to the team and with her appointment, we are looking forward to integrating our strengths in content, partnerships, data, channels and creating unrivalled value for our clients.”