PHD China appoints GM of performance

PHD China hired Paul Yan as general manager of performance. In his new role, he will report to Lars Bjorge, chief digital officer of PHD Greater China.Yan joins PHD from Performics China, bringing experience in performance media planning and operations for brands such as Wrigley & Mars, Mead Johnson, Diageo, iRobot, Bacardi, Mercedes-Benz, Chanel, Microsoft and Uber.He is tasked with building measurable demand generation and user acquisition for clients, ensuring that existing channels exceed ROI while driving use of new and emerging channels.“Paul has extensive experience in the performance field, in addition to also having significant client side B2B sales experience, with the practical approach to building solutions that B2B marketing provides. We are delighted to have him on board as we look to take our digital expertise on to the next level,” said Bjorge.“I’m delighted to join PHD, known for its unique culture and bold, out of the box media solutions. I look forward to working with my colleagues to expand on their performance marketing skills and closed loop marketing systems to enhance both brand equity and performance,” said Yan.