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P&G names new country CEO

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Procter & Gamble (P&G) has appointed Nicolas de La Giroday as the new country chief executive officer (CEO) for Malaysia and Singapore, effective July 2013.De La Giroday brings with him vast experience in market strategy, operational marketing and go-to-market knowledge.In his new role, he leads the global consumer goods company with a portfolio of more than 30 brands in the country, where many of these brands are in the first or second position in their market categories locally.He has been with P&G since 1998, working with the company in France, Turkey, Poland, Taiwan, and most recently serving as director of market and strategy planning at P&G Greater China based in Guangzhou."As an important market in the ASEAN region with a uniquely diverse consumer base, we at P&G are committed to reaching out and engaging with Malaysian consumers and providing them with our quality brands that touches and improves lives," said de La Giroday.Born and educated in France, he will be based at P&G's corporate headquarters in Surian Tower, Mutiara Damansara.

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