P&G helps customers craft thank-you messages

P&G has launched a Raya campaign encouraging the public to thank their loved ones through the #KatatakTerkata campaign.#KatatakTerkata, or “words unsaid”, provides a platform for people to say the things they always wanted to with a heartfelt thank you message. Their messages are then turned into beautiful pieces of art in real time by a calligraphy artist.People can write their messages on Twitter using #KatatakTerkata.Selected messages are then documented on video and sent back to them within a few hours.The campaign kicked off with celebrities Lisa Surihani, Harith Iskander and Sharifah Shahirah tweeting their own calligraphed #KatatakTerkata to their loved ones. They also read out selected messages tweeted by people. Astro celebrities also participated by reading out people’s messages live on the channel.[embed]https://youtu.be/UzDdxPlY_-s?list=PLipRn3G8nLmm7-7zd3XvtHkxo5y8wiEVw[/embed]In store, P&G’s customers can have their heartfelt messages calligraphed and given to them on the spot. This Raya, do more than ask for forgiveness. Say thank you to a loved one using #katatakterkata pic.twitter.com/UkQu6DJ2bZ— P&G Terima Kasih (@pg_terimakasih) June 22, 2015#KataTakTerkata Ramadan bulan rahmatMU, Sblm lidah keluh,sblm hati kembali membeku,sebelum tangan ini kaku, Maaf ku hulur pada ayah & ibu,— Norida (@noridaziz) June 21, 2015@ERA_fm Syawal Medium Ceria,Nikmat Raya Seluruh Keluarga,Kebahagiaan Dikecapai Atas Rahmat Yg ESA, #KataTakTerkata Terima Kasih Ayah Bonda— Yusrizan Mohamed (@Yusrimau) June 20, 2015