MediaCom has appointed Peter Diermayr as regional director. In his new role, he will report to Mark Heap, MediaCom APAC CEO, and take on the role as regional APAC lead for MediaCom’s DELL account. This will see him taking on duties such as communication strategy and media delivery across Asia Pacific. The agency confirmed the move to Marketing.
Prior to his appointment, Diermayr was head of marketing at property investment and development company CFLD, where he led the marketing practice for all international business. This includes marketing strategy, branding, PR, events, advertising and content. Most recently, Dominic Chew was appointed as CMO at CFLD International.
Before that, Diermayr was with Mindshare from 2008 to 2016, where he was APAC managing partner. He was responsible for strategic leadership and integrated media and marketing of a portfolio of International clients such as IBM Growth Markets (GMU), American Express (AMEX) and Boehringer-Ingelheim.
He has also held the roles of managing director of Mindshare Singapore and client leader at Mindshare’s Asia Pacific operations. With nearly two decades of experience in integrated marketing across Europe and Asia Pacific, Diermayr has worked on both client and agency side. He arrived in Singapore in the year 2000 and has held various management roles in WPP companies such as Wunderman/Y&R and BLUE.