Stan Chew, the general manager (GM) of VivaKi Malaysia and Performics Malaysia will soon exit the network, A+M understands. He currently reports to Piyee Wong, managing director of Performics Malaysia.
Chew’s responsibility at Publicis Groupe’s consolidated media agency offering VivaKi was to manage ongoing as well as fostering new client relationships, meeting financial targets, driving growth, delivering HR initiatives and defining long term agency strategy.
Meanwhile, the launch of Performics, a global performance marketing agency in November last year by Publicis One Malaysia, also saw Chew (pictured) taking on an additional role as its GM. Performics was launched to give local market clients access to its digital service offerings and performance marketing expertise. Chew joined Publicis Groupe’s Starcom MediaVest group (now known as VivaKi Malaysia) as its media group head in 2005, in which he also held various roles within the company. He brought with him 12 years of media experience from across Malaysia and China.
Performics’ offerings include planning and insights, performance content and performance consulting to clients, particularly those demanding more sophisticated and integrated solutions. Some of its key clients include Samsung, AirAsia, Coway, Mead Johnson and AIA.