Ronaldo and Pelé star in new Emirates commercial
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In the run-up to the 2014 FIFA World Cup in Brazil, Emirates Airlines has launched a commercial to throw open the debate of "who is the greatest football player of all time?".https://www.youtube.com/watch?v=OFbryriZ3isTitled ‘All-Time Greats’, the 60 second online spot features football stars Cristiano Ronaldo and Pelé in a chance meeting onboard the Emirates’ aircraft, and captures the unique relation that fans share with their heroes. It is also timely given the recent FIFA Ballon d’Or 2014 award given by Pele to Ronaldo in an emotional ceremony.The film premiered at a press launch conference in Madrid where Emirates announced Portugal captain, Cristiano Ronaldo, as their global ambassador.Credits:Project: All-Time Greats | Cristiano Ronaldo and PeléClient: EmiratesCreative agency: Impact BBDO DubaiECD: Fadi YaishCreative team: Jamie Kennaway, Akhilesh BagriAccount team: Colin Farmer, Seb Buckley, Tina DiazAgency producer: Emilie HaddadProduction company: Filmmaster MEADirector (for TV): Adam HashemiDop (for TV): Justin Shaw BrownMedia agency: Havas MediaExposure: TV, Print, Digital
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