Paris Saint-Germain concludes crowd-sourced campaign

Football club Paris Saint-Germain has concluded its crowd-sourced communication campaign which was launched in June 2015 together with telco provider Ooredoo.The campaign aimed to generate global recognition for both Ooredoo and the football club. Called “Fans Do Wonders”, the campaign saw five of Paris Saint-Germain’s most recognisable players connect with fans around the world from the team’s Parc des Princes stadium, using Ooredoo’s networks.The winners of Ooredoo’s global advertising campaign with Paris Saint-Germain recently travelled to Qatar to meet the players and be a part of a friendly match between Inter Milan and Paris Saint-Germain on 30 December at Al Sadd Stadium in Qatar.The winners, who are from Algeria, Tunisia, Palestine, Oman, Kuwait, Qatar, the Maldives, and Indonesia, got the chance to watch the match and attend a training session with the players on 28 December in Qatar’s Aspire Zone.The “Fans Do Wonders” campaign garnered more than 13 million YouTube views.The campaign featured five of Paris Saint-Germain’s most recognisable players – forward Zlatan Ibrahimovic, defenders Thiago Silva and David Luiz, and midfielders Blaise Matuidi and Lucas Moura – and invited young people to get involved by sending messages directly to the players via a dedicated site www.fansdowonders.com, or via Twitter, with the hashtag #fansdowonders from April to June.Over 8,000 messages were sent during the campaign and 15 winners, who composed the best messages during the competition had their messages displayed at the Paris Saint-Germain stadium on the teams LED banners during matches.Alongside its YouTube success, Ooredoo received more than a million visits to the dedicated website, 126,000 new fans on the group Facebook page and 24,000 mentions on Twitter.Ooredoo began its partnership with Paris Saint-Germain in September 2013, working together to develop youth and community support across Ooredoo’s footprint in the Middle East, North Africa, and Southeast Asia.H.E. Sheikh Saud Bin Nasser Al Thani, group CEO, Ooredoo, said: “To see the success of this campaign is truly inspiring. Using our Supernet, we have spread the word of sportsmanship and healthy living across our footprint, and hopefully set in motion the next generation of footballing stars with our technology."Nasser Al-Khelaïfi, Paris Saint-Germain president, said: “We are delighted by the great success of the Ooredoo’s Fans Do Wonders’ Campaign. We have set the goal for Paris Saint-Germain to become one of the top global sports brands. Our partners are aligned with us on this aim and we are proud to work hand-in-hand to achieve this shared ambition."