Paradise Group launches new campaign, Havas Media Makes Regional Hire

Pick your Paradise palateHome grown culinary brand Paradise Group Holdings has launched a new social media campaign titled "What's on Your Plate?". The campaign handled by social media agency Noisycrayons, asks participants to pick one of eight plates presented to them on their screen in a turn. Each plate represents one of Paradise Group's eight culinary concepts and each click of a plate may reward lucky participants worth up to SG$9,000. The campaign targets the social media savvy people in an attempt increase awareness of the Chinese cuisines served by Paradise Group Holdings' restaurants.Havas Media appoints head of research and analyticsHavas Media APAC has appointment Naman Sharma as the head of research and analytics for Asia Pacific. Sharma will be based in Singapore and has had more than 12 years of experience in the communications industry. He has worked in leadership roles with media agencies OMD and Carat in the past. Sharma will lead research and analytics discipline at Havas Media and manage the group's proprietary tools across APAC. He will report to SK Biswas, chief strategy officer at Havas Media.A new source of informationIndependent broadcasters, 988 Internet Broadcasting, has revamped its site www.in988.com site as part of its first year anniversary targeting a wide range of local and foreign listeners. The site homes various video genres of songs, music, information and news content on its site. Currently, advertisers for the site come from various industries. Some of the more known advertisers include cosmetic brand Bio Skin Care, property site The Axis, and restaurants such as Dragon Palace.