Pandora settles media pitch

Pandora has appointed OMD as its media agency for the Singapore market, following a pitch late last year.The scope of the account involves media strategy, planning and buying across online and offline channels and is for a period of one year. Marketing understands the incumbent on the account is Zenith Optimedia.Isabella Mann, VP of marketing, Asia, said, “Pandora was looking for an energetic, innovative and creative agency to represent them in Singapore and OMD ticked these boxes. We are entering a new phase of awareness for Pandora and we feel that OMD understands what is required to take our brand to the next level.”Jian Yang, director of content and Ideation, OMD Singapore said, “We are delighted with the opportunity of working closely with a renowned brand such as Pandora. OMD will pull together the best of resources to value-add to the brand objectives and enhance their visibility in this market. With this win, we feel that we’ve have the right mix of experience and passion – and it’s one we will replicate for future success.”Pandora is a leading international jewelry brand and their products are sold in more than 70 countries on six continents through over 10,300 points of sale, including around 900 concept stores.