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Pandora glams it up on social media with KRDS Singapore partnership

Pandora has just partnered with KRDS Singapore for social duties. KRDS Singapore will be managing Pandora’s Facebook account for a year.

As such, the advertising agency will be tasked with creating content strategies and adaptations across the market along with increasing engagements and fan growth on the page. According to Pandora, this partnership will help Pandora inspire and empower women to showcase their  personalities through their jewellery.

“We are delighted to embark on this journey with KRDS and are confident that their digital expertise will enable us to effectively engage with our consumers and heighten our fans’ brand experience on social,” Wing Chan, general manager at Pandora, said.

“There is always something for everyone, and we wanted to bring these core values of the brand on to the digital sphere and amplify Pandora’s voice across the medium to strengthen their relationship with their audiences. We believe our partnership will effectively leverage Pandora’s presence as a unique jewellery brand with our digital expertise,” Preetham Venkky, director at KRDS Singapore, said.

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