Palo Alto Networks, the network security firm has appointed Rice Communications, Singapore-based marketing communications consultancy as its PR agency in Asia Pacific.
Rice Communications was selected after a competitive pitch involving other multi-national agencies. For the next twelve months, Rice Communications will support Palo Alto Networks in Singapore, Korea, India, Greater China, Australia and New Zealand.
Palo Alto Networks’ platform allows customers to secure their network and safely enable an increasingly complex and rapidly growing number of applications.
Speaking on the appointment, Sonya Madeira, managing partner at Rice Communications, said: “Cybersecurity is a growing concern for governments and enterprises. Palo Alto Networks has a strong position in the US and Europe, and we look forward to supporting the Palo Alto Networks team in further strengthening the brand in Asia Pacific.”
“We will be working with long-time partner, Recognition PR, to support Palo Alto Networks in Australia and New Zealand, and with our partner network across the rest of the priority markets.”
With a long-established reputation in B2B public relations, Rice Communications has worked with other organisations in the security space. Since its beginnings in 2009, Rice Communications has grown its team and client-base and delivers business-aligned results to companies across a wide range of industry verticals.