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Outbrain APAC names new MD, Hearne relocates to US

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Outbrain is shuffling its APAC team. Anthony Hearne, currently Outbrain’s regional director for Southeast Asia, India & New Markets is taking a new global role as vice president, global sales marketing.Hearne (pictured) will be relocating from Singapore to the company’s worldwide headquarters in New York. He will report to Eric Hadley, who joined the company in 2015 as the head of global marketing. Hearne joined Outbrain in 2012 and prior to Outbrain he was marketing director, paid content at News Corp Australia. This followed some seven years spent at SingTel Optus, encompassing several roles including marketing director for optus’ consumer division, marketing director at virgin mobile and managing director of a substantial subsidiary-distribution business.Hearne said: “There is much work ahead of us as we continue in our efforts to advance digital marketing and help major brands navigate and connect with consumers at scale through content. Recent product releases like Custom Audiences are great examples of Outbrain’s continued investment in technology and innovation and our commitment to grow this space.”Asia Pacific will now be overseen by Ayal Steiner, currently general manager of Outbrain’s Australia and New Zealand operations. Steiner has been appointed Managing Director of Outbrain Asia Pacific and will report to Outbrain’s Head of International, Eytan Galai. He will continue to be based in Sydney.Steiner has been responsible for forging close ties with publishers and brands and cementing the company’s presence in this mature advertising market. Steiner led the launch of Outbrain in Australia and New Zealand in 2012. He specialises in marketing and product strategy and has extensive experience garnered from within the digital and tech start-up arena.Steiner said: “In a time when consumers’ attention is harder and harder to win, I believe Outbrain is an amazing platform that brings innovative and exciting opportunities for brands to engage audiences and for publishers to monetise digital assets.”Outbrain’s digital content is consumed by people viewing stories on major international publishers such as CNN, ESPN, Time Inc. and The Guardian. At a local level in APAC, Outbrain’s major publisher partners include: NewsCorp, South China Morning Post, Singapore Press Holdings' online properties, Indian Express

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