Out There Media appoints regional lead

Mobile ad firm Out There Media has appointed Gerald Smith (pictured) as managing director, Asia Pacific, replacing Fabrizio Caruso who left earlier last year.Smith will report to Kerstin Trikalitis, the CEO of Out There Media. Presently, he is based in Malaysia.He will be responsible for growing Out There Media's business and drive operations and development initiatives across the region.He joins Out There Media from digital media company Endemol, where he was responsible for setting up their digital business across Asia.Commenting on his appointment, Smith said: "Mobile advertising continues to gain significance and traction in the region" and added that he looks forward to partnering up with "networks in each of the markets as the agency expands its footprint in Asia."Trikalitis also added that Asia Pacific is becoming strategically important for players in the digital arena.