Optimedia wins Henkel account

Henkel has appointed Optimedia Malaysia as its media agency of record.Henkel is a global brand with brands and technologies in three business areas which are laundry and home care, beauty care and adhesive technologies.In Malaysia, the key consumer beauty care brand is the Schwarzkopf range which has been strong in the professional market segment.From last year, the hair care brand has expanded into the consumer and retail segment."What made Optimedia Malaysia attractive to Henkel is the screen neutral planning for the brand to further maximise budgets across TV and online. We are able to provide optimisation solutions on screen neutrality, proving our strength in delivering the best results to our clients," said Wong Pi Yee, managing director for Optimedia Malaysia.Henkel was managed by MEC.