One9ninety bags social duties for Fuji Xerox and Plaza Singapura

Fuji Xerox has appointed One9ninety to develop and execute its social media strategy in Singapore following a pitch. The appointment is for a period of 12 months and will see the agency managing Fuji Xerox’s Facebook and LinkedIn.

The move follows an in-depth audit of the ICT giant’s marketing processes, social media presence and competitive landscape. Moving forward, One9ninety will be responsible for sharpening the Fuji Xerox digital consumer journey, the social content strategy and online reputation management. The plan also leverages on a higher frequency and variety of social signals as well as on the amplification of brand advocates.

“Fuji Xerox Singapore carries such a long heritage as a market leader in enterprise solutions. It is our honour to collaborate with them, and we look forward to augment the brand’s digital and social media presences with our mix of strategy, creativity, data and tool sets,” Laurent Verrier, founder and CEO of One9ninety said.

The agency was also recently appointed by shopping mall Plaza Singapura for social media management in Singapore, following a pitch. The appointment is for a period of one year and will see the agency being tasked with growing the mall’s social media following and engagement across its social media platforms. This includes Facebook and Instagram.

“We’ve been working with some of the world’s biggest brands to define best practice in the region. It’s this expertise that Plaza Singapura is accessing, alongside solid strategic counsel and the drive to help the company achieve its goals on social media in an evolving, agile manner,” Verrier, added.

Meanwhile, it was also appointed by TE Connectivity, formerly known as Tyco Electronics, to handle a globally and regionally led pilot social media project in Korea. The agency was charged with TE’s social content strategy, as well as the custom-development of apps to support social selling and corporate branding.


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