Omnicom Media Group names new APAC chief investment officer

Omnicom Media Group (OMG) has appointed Tony Harradine as chief investment officer of Asia Pacific to further strengthen its investment and accountability function in the region.Harradine will be based in Singapore and report to Cheuk Chiang, CEO of Omnicom Media Group Asia Pacific. His appointment is effective from January 2017, said OMG in a statement to Marketing. In his new role, Harradine will have a comprehensive remit with oversight across investment, accountability and strategic partnerships in the region.Harradine who was previously the chief investment officer for Omnicom Media Group Australia, is said to be a veteran in international operation with experience extending across Europe, US and Australasia.“After an extensive global search, we are delighted to fill the position with great talent from within our network. Harradine’s track record in Australia has been second to none. He built the country’s most strategic, most competitive and most transparent investment offering. Combine this with his global experience, future facing approach and deep media partner connections and we have one of the best investment leaders in the business,” Chiang said, adding that Harradine's appointment will bring in additional "strategic firepower" to its executive leadership team.“Asia Pacific is the most exciting region across the global media map, and one of the most inspiring and challenging in terms of accountability and investment requirements. I am thrilled to embark on this new journey and support the vision, ambition and unparalleled client-satisfaction focus of Omnicom Media Group,” said Harradine.OMG said Harradine’s replacement in Australia will be announced very soon. In the meantime, his duties will be covered by senior executives from the Australian trading and investment team, Melissa Hey and Lucy Formosa Morgan.