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Omnicom launches TBWA\WorldHealth

Omnicom Health Group has launched TBWAWorldHealth, combining two of its healthcare agencies LLNS and Corbett.

Sharon Callahan has been named the CEO. In addition to her new, Callahan will also continue to serve as chief client officer of the Omnicom Health Group. Robin Shapiro, former president of Corbett, will serve as group president, North America. Additional management will be drawn from Corbett, LLNS and TBWAWorldHealth.

“Healthcare is transforming before our eyes, and it’s ripe for an agency that has a confident point of view about how to communicate around 21st century healthcare,” Ed Wise, CEO of the Group, said.

As health spends are accelerating at an average of 5.2% a year from 2014 to 2018 to US$9.3 trillion, according to recent report from Deloitte, John Wren, president and CEO of Omnicom Group thinks the formation of TBWAWorldHealth can create new opportunities for the group to expand its clientele.

The newly combined agency boasts greater scale and resources and hopes to strengthen its presence in New York, extending full-service offices in Chicago, San Francisco and Irvine, California. This is to complement existing TBWAWorldHealth offices in London, Paris, Hamburg, Istanbul and Mexico City.

Marketing has reached out to TBWA Singapore for comments on Asia.

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