After a six month competitive pitch, OMD has been retained as Frucor Beveragesâ€™ media agency. The contract incorporates media strategy, planning, buying, and digital for a range of brands including V Energy Drink, Maximus, and OVI Hydration.
Frucor Beverages is a foundation client from OMDâ€™s entry into the Australian market back in 2000 and this extension by Frucor is a testament to OMDâ€™s strength in strategy, insights, and account service.
Mark Wiedermann, marketing director for Frucor Beverages, said, â€śOver the past six months, OMD have really stepped up with a strong team that has demonstrated a deepÂ understanding of the evolving consumer landscape. Weâ€™re excited about their collaborativeÂ approach and look forward to continuing to work with them to further accelerate growth.â€ť
Peter Horgan, CEO of OMD Australia, said, â€śWe are thrilled to be continuing our longÂ standing partnership with Frucor. Together, we have delivered many ground breakingÂ campaigns and look forward to helping drive further growth across their business.â€ť