OMD nabs Bala for digital role

Yogeswaran Bala (pictured) has left Zenith Media to join OMD Malaysia to the role of associate digital director.In his role Bala will be responsible for delivering online initiatives by driving the best use of insights, strategy, business knowledge and digital for the agency.Backed with over 10 years of experience in digital, Bala was served as business director for digital media and innovation at Zenith. In his role he led online initiatives for accounts such as Celcom, Maybank, Bank Negara, Petronas, Toyota, Huawei and Tourism Malaysia.Margaret Lim, managing director, OMD Malaysia, said Bala's is a great addition to the team.Danny Chin, director of digital platforms at Omnicom Media Group Malaysia, added his diverse skill sets will take OMD's digital capabilities from "good to great".