To strengthen its strategy led offering, OMD Hong Kong has appointed Sophie Mangnall as strategy director, reporting to CEO Deric Wong.
With over eight years of experience, Mangnall joins OMD from Blue449 in Hong Kong, where she served as the agency’s regional strategy director since 2015, working on accounts like Shangri-La, PUMA, BASF and Swarovski.
She will work closely with a fellow strategy director to elevate the agency’s strategy consultancy and integrated communications planning offerings for the network’s clients.
Prior to Hong Kong, Mangnall was with ZenithOptimedia and Mediacom in the UK, serving multinational telco, FMCG and digital broadcasting brands.
“We are delighted to have Sophie join us at a time when our client portfolio is growing rapidly, thanks to our strength in developing digitally led integrated media communication solutions to power our clients’ brand and business,” commented Wong. “Having worked in Hong Kong and the UK across multiple client categories, Sophie adds to OMD Hong Kong’s diverse talent pool – giving us an international vision that is still deeply grounded in local perspectives. Her passion for strategic planning makes her a natural addition to the team”.
“I’m very excited to be joining OMD at a time when specialist skills and the breadth of resources at an agency can have a significant impact on clients’ business results. OMD certainly has both, and I look forward to contributing to the further growth of our clients’ businesses through bespoke strategies and approaches,” added Mangnall.