After a two-month pitch, Ogilvy & Mather Guangzhou was appointed creative agency for Foshan Yuexiu Dating Mall, the latest shopping complex under Yuexiu Property Company Limited.
The agency will provide integrated creative solutions for the property project, spanning across branding, business planning, media coverage, advertising, PR planning, digital marketing and loyalty management platform.
Frangelica Liang, managing director of Ogilvy & Mather Guangzhou said: “We are honoured to be entrusted by Yuexiu Property again. We look forward to working together with Dating Mall to deliver unique shopping experience to consumers.”
Located above the Foshan Guicheng subdistrict MTR station, Dating Mall schedules a soft opening in the fourth quarter of 2016.