O&M APAC’s head of planning joins Cheil India

Cheil India has appointed Ogilvy & Mather’s Sonal Narain as chief strategy officer. She will be relocating from Singapore to India.Narain was last head of planning at Ogilvy APAC and is also head of Ogilvy Change (the firm’s Behavioural Sciences practice). At Ogilvy, she has been driving an organisation- wide agenda for effectiveness. She has worked on brands such as The Economist, Milo, Kimberly Clarke, SoyJoy, Kotex, Huggies, Economic Development Board of Singapore, and the Singapore Sports Council.O&M has told Marketing that no replacement has been named yet.Shiv Sethuraman, group president of Cheil South West Asia said:  “Narain understands the intersection between media, technology and popular culture and has done impressive work in areas far beyond the limits of conventional advertising.  That is what makes her the perfect choice to lead Cheil India’s planning and strategy function.”“The opportunity to marry human insight with technology and create fundamental change only comes along once in a while and few agencies are as well placed to take advantage of this as Cheil India is. As a dynamic & young organisation that’s shown steady growth in both size and reputation, Cheil seeks to up the ante and I'm hugely excited to be part of that,” Narain said.