Oldtown White Coffeeâ€™s (Singapore) F&B division has appointed Happy Marketer as its social media agency. During this time, Happy Marketer will provide social media marketing and community management services for Oldtown White Coffeeâ€™s F&B offerings in the Singapore market.
The appointment if for an initial six months and it came following a pitch held last month.
Madeline Tay, marketing manager at Oldtown White Coffee said, â€śWe chose to partner with Happy Marketer because they are passionate about their work and are results-oriented. In this digital age, we need a team that is creative and fast-moving and we believe Happy Marketer will be able to assist Oldtown White Coffee to see a breakthrough in social and digital marketing.â€ť
Prantik Mazumdar, partner at Happy Marketer said, â€śWe are excited to have the opportunity to partner with Oldtown White Coffee. Given our extensive experience in managing social media for F&B brands, we are confident that we will do justice to the brief at hand. We aim to leverage content, community management and technology to create awareness, engagement and excitement among the brandâ€™s target audience in Singapore. Given that most of us at Happy Marketer are coffee lovers, this makes the opportunity even sweeter. â€ť
Happy Marketer has also partnered with a number of leading F&B brands across Asia using their proprietary social media marketing framework called A-E to grow their social media presence, audience and followers.