Ogilvy takes on Oracle PR duties

Oracle has shifted its Hong Kong PR business from EBA Communications to Ogilvy Public Relations, with a remit to help localise the global brand.Oracle has operated in Hong Kong for more than two decades providing hardware and software technology in the cloud and the data center space.The on-going contract will see Ogilvy handle PR work across the software firm's business in Hong Kong and support its business development."EBA has been a great partner for the past four years, but a time-to-time replacement is normal," said May Li, senior manager, corporate communications of Oracle Greater China."We are looking forward to have Ogilvy to help support our business and localise our brand,"Ogilvy will take over the business from next week, taking on PR support for Oracle's triennial event "Open world", to be held in Shanghai's Expo Centre, with an estimated attendance of 15,000.