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Chee Guan Yue

Ogilvy Shanghai names new group ECD

Ogilvy China has appointed Chee Guan Yue, previously chief creative officer of Dentsu Shanghai, as Ogilvy Shanghai group ECD. Yue will directly report to Graham Fink, chief creative officer, Ogilvy China.

Yue will be partnering with the current ECDs, Thomas Zhu and Darren Crawforth, to share client responsibility in Shanghai.

“Yue is an award winning creative with a track record of attracting great talents and managing a department – he is exactly the creative leaders we’ve been looking for,” said Fink.

Moving from Dentsu, Yue has over 23 years’ experience in the industry, having worked on accounts across the FMCG, retail, finance, automobile, travel and tourism sectors. He has won awards at Cannes, Spikes, One Show, Clio, D&AD, LIA, and many other award shows.

“In our new client-centric structure, we need great conceptual thinkers with the ability to navigate the modern marketing landscape and conduct an orchestra of specialists. Chee Guan very much fits this vision, and we’re so excited to have him on board,” said Debby Cheung, president of Ogilvy Shanghai.

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