DDB Singapore has appointed Anton Reyniers (pictured) as regional planning director.
Working alongside regional business director Gustaf Wick, Reyniers will take responsibility for the regional strategic leadership on the ExxonMobil account for Singapore, Hong Kong, Australia, New Zealand and Thailand.
Reyniers relocates from Jakarta to Singapore to assume his new role, effective in September. This marks his second stint in Singapore, following previous appointments with BBDO and JWT. Originally from the UK, Reyniers’ extensive experience working in strategic roles internationally has taken him from Publicis and BBH in London to, most recently, Jakarta, where he led planning across Ogilvy’s group divisions.
“We are building great momentum as a team, and thrilled to have brought in such exceptional new talent to DDB Singapore. Anton is a thoroughly nice chap who will be a great partner in taking our strategic product to the next level,” Wick said.
“DDB has built a superb team around ExxonMobil, particularly under Gus’ leadership. I’m really excited about getting into the key markets and helping with their unique problems and positions. That’s what got me excited, and I’m eager to get plugged into the marketing excellence that’s at DDB,” Reyniers said.