Ocean Park promotes Vivian Lee to top marketing role

Ocean Park has promoted marketing director Vivian Lee to executive director of sales and marketing, replacing Paul Pei who moves to a new hotel and hospitality division.Lee will oversee all sales, marketing and public affairs for Ocean Park. She has spent more than 14 years at Ocean Park started from marketing manager in 1999. The promotion comes after Pei transferred to head up the new  hotel and hospitality division, which is established for the theme park’s first hotel complex slated to open by 2017."Ocean Park has been doing very well in the last 10 years. How to sustain the success and lead the sales & marketing team to grow the company further is challenging," Lee told Marketing."There are questions that I have to find answers all the time. For example, how to create more reasons for our potential customers to visit again; how to create memorable guest experiences using new technology; and how to continue differentiate our brand from competition," she added.