A month after OCBC Bank launched its OneWealth app, the bank has garnered over 10,000 app downloads.
According to Goh Theng Kiat, CMO, Global Consumer Financial Services, OCBC Bank the Â â€śDownload Wealthâ€ť campaign has been very successful in getting a top 10 position on the App Store within two weeks of launch. The integrated campaign is a 360 campaign aimed at all Singaporeans, from the novice to the sophisticated investor.
The app is for the ever day man to make investments and provides our bank expertsâ€™ direct point of view on the market, along with customised content investment markets that the app user can personalise to their interest.
To promote the app the brand launched a campaign which ran for three month across TV, print, OOH and online. It worked with McCann, Isobar, Maxus for the executions.
“We leveraged both mass-reaching channels such as TV and print, and also more targeted channels such as digital networks. To build greater engagement, weâ€™ve just launched a social campaign using content from the OCBC OneWealth app on Facebook, where the first prize is a cash reward plus an investment planning session with a member of the prestigious OCBC Wealth Panel,â€ť Goh added.