NUS LKYSPP appoints media agency

The NUS Lee Kuan Yew School of Public Policy (NUS LKYSPP) has appointed local independent media agency The Media Shop as its media agency for its upcoming regional campaign. The agency will take on strategic planning and buying duties for the school for a year.Tracy Lee, associate director external affairs for NUS LKYSPP said the school was looking for an agency with proven and successful advertising and direct marketing experience in the regions outside Singapore to support its “extensive and integrated needs.”“The pitch process had focused on the approach and value-adds of the agency to ensure they were able to align with our digital marketing solutions,” Lee said.Gary Tang, media director added: “We’re delighted to work with such a globally recognised institution, and look forward to support their efforts in making contributions to the development of the region.”The agency has previously managed Ngee Ann Polytechnic’s 2014 admissions campaign and has recently been re-appointed by tech giant CA Technologies for the third year running.