NTU looks for marketing agencies

Nanyang Technological University (NTU) is looking to appoint a panel of marketing and advertising agencies.The appointment is for a period of one year from 15 November 2014 to 14 November 2015. There is also an option to extend on a yearly basis for two successive years.Agencies vying for the account need to have experience in developing and executing branding exercises for major organisations and corporations. Interested agencies are also expected to be “intimately familiar with the university’s brand and concomitant strategic communication goals.”When appointed, the agencies will need to conceptualise a headline and tagline that is well thought-out that meet campaign objectives to the right target audiences. The agencies must also propose visuals that communicates key selling points and can be easily adapted to multiple platforms such as print, radio, outdoor, digital.