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NTU Calls Pitch, OOm Bags Another Win

NTU looks for agencies

Nanyang Technological University (NTU) has called for a tender for a panel of advertising agencies for a year-long contract. The contract will include creative and media buy. The agencies will be handling key campaigns for admissions for up to the year 2013 with an option to extend. Previous agencies that the university worked with include Saatchi Lab and ad agency Idealogy.

JamiQ makes a mark on Asia

Social media monitoring software company, JamiQ which is headquartered in Singapore has established offices and resellers in Malaysia, Indonesia, Australia, Sri Lanka, and the Philippines to offer its range of social media solutions. JamiQ has also invested in research and development of language capabilities in English, Chinese, Bahasa Malaysia, Bahasa Indonesia, Tagalog, and French to cater to the localised needs of the markets and developed a geolocation technology which is capable of detecting the location of social media influencers using data such as city, state, country names, GPS coordinates, and landmarks.

Mindshare strengthens digital team

Media agency Mindshare Singapore has appointed managers in a bid to bolster its digital division. Yasser Ismail has been appointed as social media manager, working for clients such as Yum! Foods, Silk Air and Nescafe and Leroy Chua will take on the role of digital manager, bringing with him six years of experience to help increase mobile spends for key clients, including Yum! Foods and HSBC.

Guinness paints the town black

Guinness Singapore has launched a “Paint the Town Black” Facebook app aimed at engaging fans online and on ground to celebrate Arthur’s Day. Guinness fans will be able to participate in the real-time painting of an Arthur’s Day outdoor site hosted at CityLink Mall. To participate, fans will have to first “like” the Guinness Singapore Facebook page on their computer or tablet and access the “Paint the Town Black” application. After selecting a space on the artwork canvas, a synchronised “spider-plotter” device will paint on the huge canvas ultimately unveiling a portrait. The painting process will be streamed “live” on Facebook. The app was created by DDB UK with Ogilvy Singapore handling the PR duties.

OOm bags another win

CommercialAsia.com, a commercial and industrial property portal under the iProperty.com group, has commissioned digital marketing agency OOm to manage its search engine marketing duties across Southeast Asia, Hong Kong and Australia after a closed door pitch involving two other agencies. OOm will be responsible to come up with a regional search marketing strategies to promote CommercialAsia.com wide range of commercial and industrial listings. Luxury fashion retailer Club 21 also recently appointed the agency to manage its search marketing duties across Southeast Asia and Asia Pacific.

Focus media nabs tallest building space

Out-of-home media company, Focus Media Singapore, has completed the deployment of its digital media network at the elevator lobbies of One Raffles Place. This move has made Focus Media one of the preferred digital OOH media partners for three of Singapore’s tallest skyscrapers, namely One Raffles Place, Republic Plaza and UOB Plaza. According to Audrey Chee, director and GM of Focus Media, the partnership will further augment the agency’s position as one of the leading digital OOH media partners of choice for real-estate developers in Singapore.

Carlsberg launches mystery party campaign

Carlsberg’s “Where’s The Party?” campaign will be hitting local shores on 10 November 2012. A Facebook contest app is currently running for consumers to win exclusive passes to the bash to an unknown location. The creative agency working on this campaign is Euro RSCG and the campaign has launched on print, radio and online mediums. Carlsberg Singapore has also tied up with a selected lifestyle magazines to do a unique ‘ice activation’ at three outlets – Ice Cold Beer, Bar Bar Black Sheep and Coastes. These ‘ice structures’ will have Carlsberg pint bottles embedded within and consumers are encouraged to chip off the ice to obtain the bottles. Within each bottle is a scroll detailing different prizes up for grabs.

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