NSTP shuffles management, gears to become major digital publisher

The New Straits Times Press (NSTP) has reshuffled its management in a bid to boost its transformation towards becoming a major digital publisher. The move includes the introduction of a "convergence concept", which will see the integration of editorial resources to transform the traditional newsroom to a more fluid and dynamic one, said an article on NSTP.The restructure is also part of Media Prima's Odyssey Transformation Plan as NSTP shifts from a print to digital-first model, ensuring it becomes a leading digital publisher. New content verticals such as lifestyle and education were also created, and the editorial content teams have been merged with digital product development and brand management teams. The new content verticals were introduced to meet the new business landscape, as well as offer new value-added alternatives and a customer-centric approach, the press statement read.The restructuring exercise sees former executive editor, special project Azizi Othman being named general manager, digital business and development. Meanwhile, Othman Mamat has been appointed executive editor, special projects and head of content.Datuk Yushaimi Maulud Yahaya, former group editor of NST, has been named NSTP's new editor-in-chief and will be responsible for the editorial operations and content enhancement of NST, Berita Harian, Harian Metro and other digital titles. He reports to CEO Datuk Seri Abdul Jalil Hamid (pictured) and will also focus on integrating the company's editorial resources, as well as strengthening NSTP's print and digital offerings. Prior to joining NST, Yushaimi was also the editor-in-chief at Malay Mail and group editorial adviser of Redberry Group.Former general manager of marketing Farah Ezrin Mohd Rashidi has been named the head of education vertical, and will oversee the full offering of NSTP's educational products such as pullouts, educational books and interactive education portal FullAMark.Among the other new editorial appointments include Datuk Ahmad Zaini Kamaruzaman taking on the position of Berita Harian's executive editor, and will oversee its brand and unique offerings, such as the special desk and features. NSTP has named Muzli Md Zin as NST's executive editor, who will be responsible for NST's brand and unique needs such as op-ed and the supplement desk.“The structural changes within NSTP have been introduced to enhance efficiency as well as to create relevant support services to meet the company’s vision to be the leading digital-first content and commerce company,” Datuk Seri Abdul Jalil Hamid said.Read also: Media Prima taps on Dragon Rouge for branding initiatives Media Prima unveils new brand positioning for ntv7 with new logo Media Prima’s revenue drops 12% amidst optimism in new initiatives Media Prima calls for brand pitch to beef up comms strategy Media Prima discontinues newspapers in 2 states, aims to be “bolder” How Media Prima’s ad revenue contributed to 21% overall growth in Q2 Media Prima completes RM105m acquisition of REV Asia Datuk Kamal named Media Prima’s group MD amid management shake-up Media Prima management unveils plans post Rev Asia acquisition